01Reachability
Drive-time zones at 15, 20 and 25 minutes, showing where your core and extended market lie.
For every garden centre in Europe
You know your location.
You know your location.
Now put a number on it.
The Location Profile benchmarks your reach, population, purchasing power, housing structure and competition against 112 European garden centre reference locations, so you know exactly where your location stands.
Instinct isn't proof
You know this location well. But can you prove it?
As an entrepreneur you know where your customers come from, which assortments sell, and which competitors matter. But not every question can be answered from daily practice alone.
How large is your reachable market, really? A high population count can hide low purchasing power, an unfavourable housing mix, or heavy competition. The Location Profile brings it together on one uniform basis, so the differences that are hard to judge from daily practice become visible.
Three questions it answers
- 1What market potential is actually reachable?
- 2Which people, households and housing types define your market area?
- 3Where does your location differ from comparable garden centres?
112reference locations
3drive-time zones
6analysis modules
10working days to delivery
What's inside
One report, six well-founded modules.
02Population potential
How many people and households are actually reachable, and how that grows zone by zone.
03Purchasing power
Average spending power per resident and per household — the basis for garden, terrace and home spend.
04Housing structure
Owner-occupied versus rented homes, hinting at garden ownership and balcony potential.
05Competition
Relevant garden, DIY and pet retailers within your 20-minute area — sector-specific, not generic retail.
06Benchmark & typology
Every indicator indexed against the median of 112 European garden centre reference locations, plus your location type.
Real example · GroenRijk Tilburg
What the 20-minute market area looks like.
A real excerpt from a delivered Location Profile — the reachable population within 15, 20 and 25 minutes' drive.
Get this for your locationReachable population by drive time
Average purchasing power per household: €55,815 · Owner-occupied homes: 85,187
Why not a generic market report
Generic geo-marketing reports
- Benchmark against "retail" in general
- No garden-centre-specific competitor set
- Built by analysts who've never walked a store floor
The Location Profile
- Benchmarked against 112 garden centre locations across Europe
- Competition scoped to garden, DIY & pet retail
- Built by the team that also designs the stores
One-off report · Compact Version
Everything you need to understand your market area.
- 25-page Location Profile, branded and print-ready
- Reachability maps for 15 / 20 / 25 minutes
- Population, household and age-group breakdown
- Purchasing power per resident and per household
- Housing structure (owner-occupied vs. rented)
- Garden, DIY & pet competitor count
- Benchmark index vs. 112 European reference locations + your location type
Fixed price per location, excl. VAT
€1,450
Delivered within 10 working days
This is the Compact Version — on purpose.
The Compact Version gives you all the hard numbers: benchmarked, uniform, print-ready. What it deliberately leaves out is the assessment and valuation — what the numbers mean in combination for your garden centre, your pricing strategy, your positioning, your potential. That interpretation is exactly what we develop together in the Approach & DNA phase of a full trajectory.
Explore the full trajectory →
Order your Location Profile
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